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Writer's pictureDr. Josh Levine, Ph.D., BCBA, LBA

Can Your ABA Therapy Company Owner Do the VB-MAPP Shimmy?

Updated: Jan 4, 2024

Hello there, fellow therapy enthusiasts! Today, we're diving into the thrilling world of ABA therapy, where acronyms are aplenty, and the difference between a great program and a so-so one can hinge on whether your company's big cheese can do more than just sign checks. That's right; we're talking about the glitz, the glam, the VB-MAPP!


Why VB-MAPP is the New Black in ABA Therapy

The VB-MAPP (Verbal Behavior Milestones Assessment and Placement Program) isn't just a mouthful to say; it's the gold standard in assessing the language and social skills of those with autism. Think of it as the haute couture of ABA therapy assessments. If your ABA therapy company owner can run a VB-MAPP, they're not just a figurehead; they're a maestro conducting an orchestra of developmental symphonies!


The Behavior Analyst-Owned Boutique vs. The Venture Capitalist Mega Mall

Now, let's talk shop. On one side, we have ABA companies owned and operated by behavior analysts. These folks eat, sleep, and breathe ABA. When they run a VB-MAPP, it's like watching Michelangelo paint the Sistine Chapel - a work of art.

On the flip side, there are companies owned by venture capitalists and private equity groups. They might have the cash, but can they do the VB-MAPP dance? It's like comparing a bespoke tailor to a fast-fashion giant. Sure, both can clothe you, but one does it with a lot more flair and a keen eye for detail.


What Happens When the Boss is in the Business?

When the owner is a behavior analyst, the VB-MAPP isn't just a tool; it's a passion. They know what its like to be on the ground, getting their hands dirty, and using their expertise to tailor programs that are as unique as a hand-stitched suit. The quality of care is like dining at a Michelin-starred restaurant - every detail is perfect.


The Venture Capital Conundrum

Now, let's waltz over to our venture capitalist-owned ABA therapy companies. It's not all doom and gloom; some are fantastic. But let's face it, when your main goal is to see how many zeros you can add to your bank balance, the VB-MAPP might not be your top priority. It's like going to a buffet; lots of choices, but is the sushi really as good as at a specialty restaurant?


Introducing the VB-MAPP Challenge!

So, here's a cheeky thought. Can YOUR ABA therapy company owner run a VB-MAPP? It's time to lay down the gauntlet with the VB-MAPP Challenge! It's like the Ice Bucket Challenge but with less shivering and more developmental assessments.


Think of it as a friendly competition. Can the big bosses step up and show they're not just about the bottom line but also about the baseline for effective therapy? It's a chance for them to strut their stuff and prove they've got more than just business acumen - they've got the skills to back it up.


In Conclusion: The Gauntlet Has Been Thrown

So, dear reader, as we bid adieu to our romp through the world of ABA therapy, ask yourself: "Can my ABA therapy company owner run a VB-MAPP?" If they can, kudos! If not, well, maybe it's time for a little challenge. After all, in the world of ABA therapy, it's not just about who has the fanciest office - it's about who can really deliver on those developmental ditties. Ready, set, VB-MAPP! 🎉

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